01
The First 90 Days Plan
A week-by-week plan for the first three months of independent practice. Three phases (Land, Activate, Build) with the right tasks at the right pace. The spine of the kit.
5,500 words · PDF
Going Independent Without Losing What You've Built
How to go independent without becoming a content creator.
A self-serve kit for senior corporates moving to fractional, consulting, or founder work. Seven components, two bonuses, one defensible plan for your first 90 days.
Self-serve digital product, launching soon. Built by Tuyen Do, 850-plus hours of executive and career coaching, currently making the same transition in Singapore.
The state you are in
You have already decided.
You have decided to leave employment, or you are about to. You have the credibility, the network, and probably the runway. What you do not have is a way to translate twenty years of corporate experience into a working independent practice without spending three months building the wrong website and another three months wondering why nothing is happening.
The problem is not your capability. The problem is sequencing. There is a specific order of operations for the first 90 days of independent practice that produces a paid client by day 60 and a working pipeline by day 90. Most senior corporates do not know what that order is, and they end up rebuilding their offer in month four after the launch fails.
This kit is the order of operations. Written by someone making the same transition, in this market, right now.
Inside the kit
Seven components. Two bonuses. One kit.
Each component is a standalone tool. Together they cover everything you need to do in the first 90 days of independent practice, in the order that works.
02
The Income Math Workbook
A spreadsheet that calculates the defensible day rate you should charge to deliver your target take-home pay. Singapore and Australia tax assumptions built in. Monthly forecast and sensitivity analysis. Fixes the underpricing trap that catches most senior corporates in their first year.
Working spreadsheet · 142 formulas · XLSX
03
The Offer Design Worksheet
A three-pass exercise that takes you from “I do consulting” to a named, priced, sellable offer. Pass three produces five versions of the offer (verbal pitch, LinkedIn headline, About section, cold email template, sales page summary). The structural backbone the rest of the kit references.
3,800 words · PDF and DOCX
04
The Identity Shift Workbook
Four sittings of 45-90 minutes each. Names what you are leaving behind, what you are walking toward, the stories you will need to tell, and the predictable pulls back toward the old identity. The work most career-transition products skip, because it is uncomfortable and it does not produce a deliverable.
3,700 words · PDF and DOCX
05
The Network Activation Playbook + Tracker
How to activate your network in the first 60 days without sounding desperate or generic. Three message templates calibrated to relationship temperature. Follow-up logic for 30, 90, and 180 days. Plus a working spreadsheet tracker with auto-calculating dashboard.
3,200 words plus working spreadsheet · PDF and XLSX
06
The Audience Validation Workbook
Four experiments to test your offer with real people before going all-in. The naming test, the price reaction, the “who else” test, and the “would you buy this” test. Synthesis logic for converting evidence into offer changes. The move that separates senior corporates who build sustainable practices from those who launch impressive offerings that never sell.
3,200 words · PDF
07
The Business Impact Translation Guide
How to convert your corporate career into capital you can deploy in front of buyers. A four-part story structure (context, work, outcome, relevance), three calibration rules for signalling seniority without bragging, seven traps to avoid. Three to five translated stories per buyer, ready to use in conversations.
3,400 words · PDF
Plus two bonuses
+1
The Pricing Conversations Cue Card
A one-page reference for the actual moment of naming a price. Three scripts (direct anchor, range with anchor, deferred), five pushback responses, mental moves before, during, and after the conversation. Designed to print and stick on a wall.
1,800 words · PDF
+2
The Going-Independent Reading List
Fifteen books, articles, and resources that actually matter for this transition. Each entry annotated with what it gives you and when to read it. Curated from 850 hours of coaching, not a generic self-help list.
2,000 words · PDF
The buyer
Who this is for.
Senior professionals (Director and above, mid-thirties to mid-fifties) who have decided to leave corporate employment for fractional, consulting, or founder work. You probably have ten to twenty years of corporate experience. You have earning power. You have a network. You have the runway to make a real decision.
You are in one of three situations:
- About to leave. Notice period is ticking. You need to land.
- Recently left. Practice is forming. You need it to compound.
- Three to six months in. Some traction, no system yet. You need the operating layer.
If you are leaving employment to take a different employed role, this is the wrong product. If you are earlier in your career, this is the wrong product. If you want a coach to walk you through the transition session by session, the kit is self-serve and the Going-Independent Sprint is the higher-touch alternative.
Who this is not for.
- Early-career or mid-career professionals. The product assumes 10-plus years of experience.
- People taking a different employed role. The product is for going independent.
- People who want reassurance. The voice is direct. Some sections will be uncomfortable.
- People who want generic career coaching. The product is opinionated and specific to this transition.
The operator
About Tuyen.
I am Tuyen Do. I run Growth Intel, my independent consulting practice based in Singapore. Before this I held senior commercial and partnerships roles across financial services (EY, RBS, PayPal), edtech, and workforce development, in Australia, the US, the UK, and Singapore. I am currently Director of Partnerships at Skills Union, the Singapore workforce-development company behind training programs for BCG RISE, NTU, SSG, NTUC LearningHub, and the polytechnics. Growth Intel invoices Skills Union as its main client while I build the practice beyond that engagement.
I have 850-plus hours of executive and career coaching, mostly working with senior professionals navigating exactly the transition this kit is built for. I have walked dozens of people through the move from corporate to independent. I am currently making the same move myself, in this market, in 2026.
The kit is not the work I learned in business school. It is the work I am doing now, written down.
Why this kit
Why I built this.
I built the kit because I kept having the same conversation with senior corporates over the past two years. They were six months into their transition, stuck, and they could not tell whether the problem was the offer, the network, the pricing, or the timing. The diagnosis was almost always the same. They had skipped the audience validation step in month one, picked the wrong pricing model, and never translated their corporate impact into buyer-readable language.
This kit is the version of the conversation I wish they had had with someone in month one. It would have saved them three to six months of expensive trial and error.
If you would rather have the conversation live, the Going-Independent Sprint covers the same material in five sessions over four weeks.
Questions
Questions.
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How is this different from a career coach?
A career coach walks you through the transition session by session, usually focused on emotional process and reflective work. This kit is the operational playbook for the first 90 days, focused on producing a paid client. They are complementary products. Some buyers use both.
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Will this work for someone outside Singapore or Australia?
Yes. The structural content (offer design, identity work, network activation, business impact translation) applies anywhere. The Income Math Workbook has Singapore and Australia tax assumptions built in. For other geographies, the workbook flags where to manually adjust the tax and statutory contribution numbers.
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I have already gone independent. Is this still useful?
Yes if you are in months 1-6 and your practice is not yet generating predictable revenue. The kit covers the operating layer most independent operators build accidentally over their first year. Reading it earlier compresses the timeline.
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I am still in role. Is this for me?
Partially. The Offer Design Worksheet, Identity Shift Workbook, and Income Math Workbook are useful before you leave employment. The First 90 Days Plan and Network Activation Playbook are designed for once you have left or are about to. If you are still deciding whether to go independent, the better next step is a direct conversation through the Career Strategy Intensive.
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How long will it take to work through?
The seven components plus bonuses are designed to be used across the first 90 days, not read in one sitting. Most buyers read the First 90 Days Plan and Offer Design Worksheet in the first week, then use the other components as they hit each stage. Total reading time across all components: 6-8 hours. Total exercise time: 15-25 hours across 90 days.
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What if it does not work for me?
Once the kit is live: if you have read all seven components, attempted the exercises, and the kit has not been useful, write to the email address in the confirmation message. Refunded within 30 days of purchase, unconditional. The kit is built to produce a result. If it does not, you should not pay for it.
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Is there a more expensive version?
Yes. The Going-Independent Sprint is the live, one-to-one version of the same material, delivered over four weeks in five sessions. Suitable for people who want a thinking partner through the transition rather than the self-serve product. SGD 2-4k depending on scope.
Begin
One kit. SGD 397.
Going Independent Without Losing What You've Built. Seven components, two bonuses, instant download.
- All seven core components (PDFs and working spreadsheets).
- The two bonuses (Pricing Cue Card, Reading List).
- 30-day refund guarantee, unconditional.
- A welcome email and a 7-day onboarding sequence to help you start with the component that will do the most for your situation.
Self-serve digital kit, launching soon. Waitlist members get first access at the launch price. No subscription. No recurring fees.